‘Algemene Bond Uitzendondernemingen’ (ABU) helps employment agencies and payroll companies to add value to society.

Their mission is to increase public support for temporary work and payrolling. Temporary work and payrolling allow people to participate in society, create jobs and make entrepreneurs competitive.





ABU wants to present itself more clearly as an organization ‘in the middle of society’. In the new strategy ABU is explicitly linked to a number of social themes. A new visual identity and website was ceated, which is much less ‘distant’ and invites the visitor to a dialogue.

So what did I do?
• Rebranding
• Illustrations, icons & infographics
• Design system & guideline