Sanquin


Sanquin provides the blood supply in the Netherlands. They do this together with their donors for a better life for the patient. In addition to collecting, processing and dispensing blood products, Sanquin is involved in making reagents, conducting research and providing education.

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They struggled with brand recognition. Most of their communication touch points looked very different, because they used many different agencies for their design. I was responsible for creating a new consistent style that can be implemented in all online and offline
applications.


So what did I do?
• Rebranding
• Design system & guidelines
• (social media) Campaigns
• Communication levels