Sanquin provides the blood supply in the Netherlands. They do this together with their donors for a better life for the patient. In addition to collecting, processing and dispensing blood products, Sanquin is involved in making reagents, conducting research and providing education.
They struggled with brand recognition. Most of their communication touch points looked very different, because they used many different agencies for their design. I was responsible for creating a new consistent style that can be implemented in all online and offline
applications.
So what did I do?
• Rebranding
• Design system & guidelines
• (social media) Campaigns
• Communication levels
